Frequently
Asked
Questions
Brand strategy is a relatively new concept, and there are still so many questions circling around the topic. Hopefully, we can answer a few of those questions here. If not, feel free to reach out to us through our contact page!
What is "brand strategy"?
We have written our own definition of brand strategy, inspired by leaders of the industry, as:
The research, planning, and actionable steps of connecting a business or organization with its audience.
To see how others have defined brand strategy and other closely related terms, check out our definitions page!
What does Frameless Picture do?
Frameless Picture provides brand strategy consultation to creative visionaries. We help them structure their ideas, connect with their audiences, and grow their businesses. More specifically, we help our clients with customer psychographic identification, brand positioning, and business model design.
How can brand strategy help me?
The main goal of brand strategy is to increase the connection between an organization and its audience, resulting in an increase of brand loyal customers. Many studies have shown the effects of good brand strategy, and the results have been astounding.
For example, Marty Neumeier has stated that, "The most loyal 10% of customers generate 50% of revenue...[and] a 5% increase in loyal customers can produce a 95% increase in profits." (Reference)
Not only have other experts seen the positive effects of good brand strategy, but we have seen incredible results for our own clients - including increased website traffic, increased revenues & profits, increased brand loyal customers, and most incredibly, customers who would go to bat for our clients to earn them business from across the country!
Do you design logos or websites?
Frameless Picture specializes in strategic consultation. Therefore, we do not offer graphic design or website design services. However, we do offer project management services for creative projects to ensure brand alignment. For more information on this service, check out our Services page.
How much do you charge?
Our clients have a wide array of needs that vary from project to project. Because of this, we price each project individually. However, we operate with all-inclusive, lump-sum pricing so that our clients always know what to expect from the very beginning.
Where is Frameless Picture based?
Frameless Picture is based out of the beautiful Magic City of Billings, Montana in the USA. We are located directly along the Yellowstone River, and about a three hour drive from Yellowstone National Park. We love to serve clients all across the nation, as well as those outside of the USA. If you ever decide to visit our amazing state, be sure to leave some time to drive through Yellowstone National Park - you won't forget it!
Here's a link to some information about our beautiful city!