Who is Frameless Picture?
Frameless Picture is a brand strategy firm based in Billings, Montana in the United States of America. Our firm specializes in customer profile development, brand positioning, and business model design. Through our unique practice of collaborative strategy, we help our core audience of Creative Visionaries change the world - or at least their part of it.
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Three Pillars of Brand
The Frameless Picture Method
Clear Customer Profile
We believe that a sound, robust brand strategy all starts with a crystal clear understanding of your core customer:
• Who are they?
• What do they want?
• How do they belong?
From there, big ideas align with your core audience's mission and present a resonant offering that complements their identity. High resonance then impacts both sides through loyalty - recurring business and referrals.
Bold, Strong Positioning
We challenge our clients to aim for "leadership" positions in the market.
• Luxury Formal
Companies that master the rules of their industry, and then write them.
• Luxury Playful
Companies that master the rules of their industry, and then break them.
From these corners of the market, paired with applied concepts of accurate pricing, differentiation, and risk-adoption, brands own their markets and become irreplaceable staples of their community.
Optimized Business Model
We apply "marginal" methodology to map out a concise, effective business model for our clients, for:
• Fast, seamless transactions with their customer base
• Easy memorization for team members and core customers (your top advocates)
• Scalability and brand cohesion
Aligning a sound business model with your customer's main mission is the precise formula for frequent, memorable interactions between them and your organization.
We Strategize like the
World's Biggest Brands
Our strategic method is assembled from time-tested, proven strategies used by some of the world's largest brands and industry leaders. We believe that any idea at any stage has incredible potential to impact the world. We pair great vision and creative thinking with some of the industry's most effective strategies to help our clients bring their ideas to life with confidence, care, and consideration.
Darryn Lombard, CBOC
CEO / Founder, Lead Brand Strategist
Award-winning, certified brand strategist Darryn Lombard leads the charge for the company and client projects.
Superpower: Finding the narrow way through
Alisha Lombard
CAO
The bonafide backbone of the company, Alisha makes sure everyone has what they need at every phase of any project.
Superpowers: Rallying the team, color analysis
Haley Heiman
Brand Strategist
A staple to every project, Haley Heiman brings fresh, cultural perspective to every strategic conversation.
Superpowers: Brand Alignment, Cultural Perception
Dr. Carol Redler, Ph.D.
Brand Naming Expert & Strategist
Our very own expert in sociolinguistics and onomastics, Dr. Carol Redler delivers linguistic expertise and cultural awareness to every project.
Superpower: Linguistic Impact & Influence
Awards & Certifications
Merit Badge
Boy Scouts of America
For teaching a course to the Boy Scouts of America on American business.
Real Talk
Award
Brand Builder's Alliance
For conducting a customer profile development workshop to the internationally-recognized group, Brand Builder's Alliance.
CBO Certification
Peter Wilken's
Lighthouse Brand
Strategy Academy
Certification from Peter Wilken's internationally-recognized masterclass on developing world-renowned brand strategy.
Logo Launch Certificate
Will Paterson
Academy
Granted by Will Paterson Academy for completing his course on brand identity research, development, and design.
Merit Badge
Boy Scouts of America
For teaching a course to the Boy Scouts of America on entrepreneurship.
