SURVIVOR
HUSBAND
FATHER
CREATIVE
VISIONARY
STRATEGIST
Who is Darryn
Lombard?
Darryn Lombard is the CEO, Founder, and Lead Brand Strategist of Frameless Picture (FP). At age seven, Darryn underwent major brain surgery to remove a benign tumor located directly behind his pituitary gland. His survival was a miracle. It also meant restrictions for sports activities, so extra curricular efforts at school were directed at creative pursuits.
Throughout his school years, Darryn directed his attention toward musical activities. In college, he led and co-managed a band named DDX, and over the course of four years in this role he gained experience in marketing, sales, and brand development.
After reaching his goal of playing music in front of 10,000 people at a single event, Darryn met his wonderful, beautiful wife, Alisha. At this point, he decided to take a break from entrepreneurship efforts. This led to working in banking, sales, graphic design, and eventually electrical engineering. Darryn’s work in graphic design introduced him to the concept of brand strategy, and he quickly realized that the skills he had gained through his various experiences were the perfect fit for working as a brand strategist.
Darryn has spent the last several years building and refining this brand strategy firm alongside his fantastic, supportive wife, family members, and some close friends. His vision is to create a company and offering that is laser-focused on helping other Creative Visionaries pursue their passions with the purpose of changing their part of the world.
Darryn was born to his South African family in Pretoria, South Africa.
1995
1998
Darryn and his family immigrated to the United States, and began the long process of gaining citizenship in Chicago, Illinois.
Darryn survived brain surgery just before a tumor would have caused him to go blind and deaf, and potentially leading to death shortly after.
2002
2007
After gaining US citizenship, Darryn and his family moved to Lewistown, Montana, and purchased an office supply business.
After a delayed hit to the economy, the office supply business closed. Darryn graduated high school, moved to Billings, Montana for college, and started the band DDX with his friend, Drew McDowell.
2013
2017
Darryn accomplished his dream of playing in front of 10,000 people. He then met and married his wife, Alisha, and left the band, taking an extended break from entrepreneurship.
Darryn began putting his graphic design skills to use, and discovered brand strategy. This inspired a wave of research that has since continued, and led to his desired career path.
2021
2022
Darryn began working in the electrical engineering industry to help fund his career pursuit of running a world-changing, international brand strategy firm.
Darryn became the father to his firstborn son, Anthony. Also, he received brand identity design certification from Will Paterson's course, Logo Launch.
2024
2025
After working with several clients, and providing a workshop on customer profile development, Darryn received the "Real Talk" award from the international community, Brand Builder's Alliance.
Darryn received "Chief Brand Officer" certification from Peter Wilken's internationally-recognized master course, Lighthouse Brand Strategy Academy (LBSA).
He was also invited to do his 3rd official workshop on brand positioning at the 2026 Brand Builder's Summit.
This, among other accomplishments, has prepared Darryn to pursue his passion for helping Creative Visionaries change their part of the world. Stay tuned on social media to see what's next for Darryn and Frameless Picture.
2026